In order to know how well your business is being received by your target audience, you must know what people are saying about your business. There are several ways to monitor the same so that you can prepare and implement your reputation management strategies accordingly.
For example, if people are commenting negatively about your products or services and if they are genuine in what they are saying, you can offer a sincere apology and improve on those areas. Likewise, if you find that people are talking false things about your business, you can take proper actions (including legal ones) accordingly. You can do effective damage control only when you know what and where exactly the damage is. Following is a brief rundown on some of the most effective ways to monitor what people are talking about your business.
2 Excellent Ways To Monitor About Your Business
Using Search Engines
The easiest way is to search your business name in search engines, especially Google because it is undoubtedly the most popular one among Internet users. Reviewing the search results will help you find out the information about your business on various websites, blogs, forums and even social media sites.
You can also try searching using certain keywords with your business name, such as ‘reviews’, ‘complaints’ and other words like that. For more specific results, you can use the advanced search options which allow you to set your preferences. Using these advanced options, you can get the search results that contain specific words, the results from a particular website or forum only and the results within a certain time period only.
Another great thing about Google search is that it also provides real time search results from social media sites, such as twitter and Facebook. Alternatively, you can visit those social media sites directly and use their own search functionality to know how well your business is doing in the social media community.
What is more, you can also set up Google alerts and get every piece of new information about your business right in your inbox in real time. Google Alerts also allow you to set your preferences. For example, you can specify which types of updates you want to receive and how frequently.
Review The Sources Your Traffic Is Coming From
Another great way to find out what people are saying about your business is to review all the sources the traffic to your website or blog is coming from, especially the ones sending the largest amounts of traffic. If in a given month, your business website has received hundreds of traffic from a particular forum, it may mean that forum thread is very popular and contains information about your business with a link to your site, which can be positive or negative.
You can review that information and plan your strategies accordingly. Knowing what people are reading about your business before they decide to make a visit to your website will prove to be very helpful in making the right business decisions. Overall, if you follow the above two methods, monitoring what people are talking about your business should not be a very difficult task.
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