Advertisement is most integral part of every business. The growth of the business can vary due to the nature of advertisement. Sometimes we see that many businesses grow totally depending upon their advertisement. Advertisement is the main way by which you can promote your business and your product to the general people.
In the recent times, it is just impossible to run your business successfully without any advertisement. It is most challenging task for every company to run a business successfully and sell the products to the consumers. The competition for selling products is increasing day by day. It cannot survive unless the products and services of a business get in front of your customers and the general people.
By means of advertisement the product or service your business can reach out to the public. You can also make the customers and general masses know the product as well make them aware of the benefits and the advantages of your product or your services with the help of advertisement. As a whole advertisement, is a scientific marketing strategy which will help your business in finding new customers and get your product or service introduced and famous among the public. But the most important thing is that, you have to decide in which way you can advertise your product.
Advertisement itself is an expensive affair for business owner as it involves a lump some finance. Some times it is not possible to afford these expenses for a small business owner.
But do not worry at all. There are many wise ways by which even a small business owner can promote products or services to the general people and find new customers. Here are some convenient tips that will help you can promote your products and draw attention of the customers in a less expensive, yet effective way.
Tip no. 1- Make an Attractive Business Card.
Business card is one the most common but most efficient ways by which you can promote the products or services of your business easily and in an extensive way. You can make these types of business card in a cheap way but it must be attractive. The content of the business card must be clear, where you must try to place your product or service details in a constructive way.
This way every one can easily understand your product or your services which you want to offer to them. You must mention your contact details and your office address clearly. Once you prepare your business card then the most vital work is how to distribute this card and where you distribute. It is totally dependent upon your business type. You must try to distribute these business cards to those places where you can expect to get more business.
As for example, you are dealing with FMCG products, then you must try to distribute this card among general masses so that public knows you product details and what you have to offer to them. Again, if you are chartered accountant and deal with financial matters, then you must try to distribute those business cards in major multinational or national companies and also amongst those people who are dealing with financial matters. In this way you can promote your product or your service in a cheaper way.
Tip no. 2 – Prepare Hand Bills or Leaflets.
It is also a very less expensive way by which you can advertise your product or services among the common people. You can try to make a colorful hand bill or leaflets, along with all your product details or your services which you want to offer. Do not forget to provide your contact details and your office or residence address too, so that people may contact you if needed.
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Next, you can hire some local people and instruct them to drop those hand bills into each and every letter box in your locality as well as that of the other locality too. You can also do the same thing in different way, by contacting with some local newspaper vendors and convince them with your personal skills, so that they can place your hand bill or leaflet inside the daily newspapers paper during the delivery time at each houses they cater to. This way your product or your service can crawl into each and every home in a simple way.
Tip no. 3 – Free Online Advertisement.
Free online advertisement is another good option by which you can advertise your product or your service. Firstly, you may take a video shoot or still photograph of your products which you want to promote. You can hire and seek the help of a professional photographer for the purpose. Next, you must add the benefit of the product and other relevant matters which are most important, along with your contact details, with the help of some professional people.
You must try to prepare this advertisement in two forms, one in a slide form and another in video form. Once you complete the whole project, you must post this advertisement online. Various types of free social networking sites are available where you can post your advertisement easily like and free of cost too. In this way huge number of visitors can see you products and your contact information.
Tip no. 4- Conduct Some Fun Shows
This is another great and innovative way for advertising your product. You must try to contact with the local club in your locality or where you want to advertise your product You may conduct some competitions such as children’s ‘sit and draw art contest’, any debate or any other such ideas that your have in your mind, with the assistance of the club members, focusing specially the festival time.
Make a gift hamper with your products as a winning prize and give those prizes to winning competitor. You can also make some sample gifts with your product and distribute them among all those participants and all the visitors who attend the contest.
In this way you can promote the products or services of your small business among the general people, in the most economic way and expand your market.
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