Making a product sell is a difficult task. To familiarize customers with any product or service, every company has to undertake marketing activity. Explaining a customer about the benefits associated with a product and convincing him/her to buy the product is often more difficult.
Advertisements and online marketing can help people in familiarizing themselves with an organization’s product, but these tools cannot guarantee actual sales. Until and unless a customer is confident that the product is of any use, he/she is not going to invest his/her money in that product. Hence, reaching out to customers by fixing appointments and conducting meeting with them becomes an essential part of the entire selling process.
Let us discuss some key skills that are required for a marketing job.
Approaching a potential customer without having full preparations will never give desired results. A marketing person should obtain full knowledge of his/her company, the product, its features and benefits.
He/She should understand how this product is different from similar products available in the market as that can become an additional selling point in many cases. Customers may ask all sorts of question about the product, any kind of hesitation or delay in giving a reply can affect their decision. Hence, it is of prime importance that a marketing person should prepare well in advance as it will increase his/her own confidence and may help in achieving quick deals.
Marketing requires direct interaction with the potential customer. Confidence is a key skill required for any kind of marketing job. Without confidence, it will not only be difficult to approach the customer but also to influence his/her decision to buy the product.
Many people start stammering when they face a complex situation. It is very important to be calm and composed and give replies with confidence. In case, answer to any query is not known, marketing person should try to provide maximum information rather than trying to escape that question.
No matter, to whom the product is marketed, communication skills play an important role in making the customer comfortable with the entire marketing process. A marketing person with excellent communication skills will certainly give better results than the one with average or poor communication skills. Clear and precise communication is always preferred by the customers. By clearly communicating the benefits and distinctive features of the product, a marketing person increases the possibility of closing a deal.
There are times when customers do not show interest or gain confidence in the product. Even after answering all of their queries effectively, they may refuse to buy the product. Still, a marketing person should never be harsh or say bad words to the potential customer. A marketing person should reply to all queries politely and should maintain this even after closing the deal. Politeness is viewed by many customers as a positive sign and leaves a positive impact on their mind.
Having patience is an essential part of a marketing job. Even though appointments may have been fixed, still there are times when a marketing person has to wait for long hours before the meeting finally takes place. Similarly patience is required while the potential customer studies the product and also during the time when he/she takes the final decision.