An estate agent is a person who is authorized to sell or rent buildings, apartments, flats or property on behalf of the owner for commission.In this fast paced world with overload of information, it becomes very difficult and tiresome to locate a property of your choice. Here comes the estate agents; they are the person who filters the properties available and provides the best possible solution as per ones needs. The estate agents will always be in demand because the best properties don’t get advertised and without them one might lose a better deal.
The estate agents provide more options as per your needs and not what the market is offering.Being an estate agent is a highly rewarding profession with earnings as per your potential and having flexible working hours.Before committing yourself to this trade, you should know what it takes to become an estate agent; read on.
Tips To Become A Estate Agent
It is not mandatory but proper professional training always help. In a few countries, it is compulsory that prior to becoming an estate agent you do a professional course and internship under an experienced estate agent and clear the professional exam.
In other countries there is no formal training required to be in this profession. The only requirement in this profession is hard work. It is necessary that you be an extrovert and the tenacity of not taking no for an answer. There will be lots of rejections in this trade so you must also be mentally strong so that setbacks don’t bog you down.
If you are looking toward 9 to 5 job and routine work then this job is not meant for you. The timings will keep changing and will depend upon your client’s availability. No single day will be same as previous day. Every day there will new set of requirements with its own unique issues. How you tackle these issues will be your USP. Templates will not work and you will have to innovate on regular basis.
Data And Information
There will be lots of data and you will be required to extract meaningful information from that data. The quality of information you hold will decide your success. Make sure that you have all the details of properties, for sale or rent, its price, its location, amenities offered, neighborhood, etc. on your fingertips. It will be good if you invest in a computer and maintain a database of the properties with regular updates.
You should have an office from where you can conduct your business. Never think of operating without an office, you will never be taken seriously.
Give your office a rich and professional ambience. Its one time investment that will give you handsome returns in the long run.
In this profession people do judge a book by its cover; and you will be judged by your attire. Always power dress; your clothes should exuberate success and confidence. People will take you more seriously if your clothes flaunt success. Buy the best dress and accessories you can afford.
Learn to read body language. This will be your tool in knowing what the client’s real requirements are. This will help you in providing solutions even before asked for; and it will give you an image of a very experienced and matured person.
The Decision Maker
Always try to deal with the decision maker; not necessarily the person who makes the payment. When dealing with residential properties it has been observed that the husbands make the payments and the wife’s make the decisions in selecting the property. It is always better if you can involve the wife in all your presentations and when visiting sites.
In real estate internet can be a great tool. Get a website developed; a website will give you a professional image and is a great value addition.
The internet will also help you in identifying properties that has come up in the market. It will also help you finding out potential clients. The social media sites will showcase your skills without having to spend a penny.
Learn to say “I understand…”. Use this expression many times in your conversation. This will make the other person appreciate that you understand their requirements and apprehensions and will offer the best possible solution.
Always Tell The Truth
Always tell the truth to your clients. At times it may seem suicidal or against your benefit but stick to the truth. You may lose some clients and commissions, but in the long run it always pays off. People will come back you for your integrity. You will be theirs first choice in their second and subsequent endeavors.
This business is all about referrals. If people start giving you referrals then you have arrived in this business. Maintain a record of all the persons of who have given you a reference; never forget them. Always thank them and send them greetings in Christmas, New Year or any other festival. Your small token of appreciation not only makes them feel important, it also gets your business loyal customers and free advisement.
Make your presentation only after you have full attention of the client. Ensure that there are no distractions while you are making your presentation. Avoid giving presentations in crowed areas where one can get easily distracted.
Always visit the site yourself, before you take any customer there. Asking for directions and not knowing where the property is, tarnishes your image and you will come across as unprofessional. Visiting the site beforehand, empowers you with first hand knowledge of the property, its locality and neighborhood, it also brings to your notice any drawbacks or faults it may have.
Keep yourself abreast with the local property laws. Time required doing the paperwork and costs involved. Have a lawyer, who can advise you in the legal matters and do the paperwork without you having to be present.
Offer all services regarding real estate to the client. If a client has come to you, then you should ensure that whatever the clients asks, you can provide a solution. Be it, identification of property, site visits, comparison of properties, legal, paper work, bank loans, etc. Project yourself as a complete package so that the client does not have to look anywhere else. Always complete every work from start to end, never leave any work in-between, even if there is loss of commission.
You will be working for commission, so charge what the standard commission is prevalent in the market. It’s okay if you charge more but never charge less than the competition. Never ever cut your commission to secure a deal. This is your bread and butter and with low commissions you cannot provide the service people will be looking for in you.
Follow the rules; and a very successful estate agent is in the making.