It is important for any company to grow its business. In order to grow, a company is required to ensure customer satisfaction. A company can achieve customer satisfaction by providing high quality products and services to its customers at reasonable prices.
Further, it becomes important for the company to attract new customers through its well planned marketing strategies. It is important for the company’s management to gain an understanding on the competitor’s marketing and pricing strategies. Such an understanding can help the management in developing proper business plans and strategies.
Things That Sets You Apart From The Competition In Business
Focus on Customer Service
While attracting new customers is important for any business, appropriate efforts should be made by the company’s management and key personnel to retain existing customers. Customer feedback can play a critical role in the growth of the company. It is important to note that negative feedback can have a direct impact on company’s sales and profitability levels.
Further, dissatisfaction (with the product/service) can force customers to switch to competitor’s products. Excellent after sales support is one of the most important things that can help the company in achieving a competitive edge over its competitors. In case it is not possible to develop a separate customer support department/team, company’s management should ensure that customer feedback is regularly obtained by the company’s marketing personnel.
Quality of Workforce
It is impossible to for any organization to carry out its business operations without the involvement of human beings. Employees represent intellectual capital of the company. It is important for any company to hire qualified and trained professionals for its various departments. For Instance, it is impossible to carry out various production activities in the absence of a production supervisor/manager.
Similarly, it is not possible to keep a track of sales revenue, costs and profitability in the absence of a finance manager. It is important to note that the success of any company is directly related to the quality of its workforce. Therefore, it becomes important for the company to develop appropriate hiring and employee retention policies.
Focus on Marketing
It is important for any company to undertake appropriate marketing activities. Since marketing involves cost, company’s management should ensure that proper marketing plans are developed at the beginning of the year. Further, marketing activities should focus on the core business (es) and products/services of the company.
It is important to study competitor’s reaction and action in response to any marketing activity undertaken by the company. Marketing activities should be designed to keep the customers well informed on the company’s existing and new products/services. Timely execution of well planned marketing strategies can help the company in gaining a competitive edge in the industry.
Ethical Behavior and Code of Conduct
Proper policies and procedures should be developed to guide employees on how to handle customer issues, report fraudulent activities and deal with internal and external stakeholders. Ethical behavior and compliance with code of conduct on the part of company’s management and employees can help the company in establishing a good reputation in the market. Strong market reputation can help the company in gaining customer confidence and dealing with competitors more effectively.
Photo Credit: http://www.toughbiz.com/2011/10/secrets-of-finding-new-customers.html
Photo Credit: http://www.goaldrivenconsulting.com/team-building.html